Republican Kristi Noem Sued Over Social Media Post

Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 2.0 , via Wikimedia Commons

( – On Wednesday, Travelers United, a Consumer advocacy group filed a lawsuit against South Dakota Gov. Kristi Noem (R) following her post where she had promoted a dentistry company in Texas. The company argued that the undisclosed advertisement went against Washington, D.C., consumer protection laws. 

In the suit, it is noted that Noem is both a politician and social media influencer who has been using her platform to promote services that are beneficial to her both financially and physically. In the video, Noem shows both before and after photos from the cosmetic surgery on her teeth while also giving a testimonial promoting the Smile Texas dentistry office. The ad appears to have been filmed at the company’s office in Houston. 

In the video Noem, who is considered a possible option for former President Donald Trump’s running mate spot, stated that she had the opportunity to have her teeth fixed by Smile Texas and that the experience had been amazing. As she stated following a biking accident her teeth were in need of adjustment and the dentistry office had been able to give her a smile that made her confident and proud. She continued to say that she was proud to have chosen Smile Texas and that they were “the best.” 

The video had been posted across all of the different social media accounts of the governor and ended with an image of the logo used by the dentistry office. In the suit, it is alleged that Noem had acted as an influencer and that she had either received discounted or free service, or payment for this advertisement without disclosing it. 

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