Cookie Brand Is Breaking Couples Up

Photo by A S on Unsplash

( – This year, just before Valentine’s Day on February 14, Insomnia Cookies is offering a unique way for people to end their relationships. The Pennsylvania-based cookie company has introduced a custom cookie box service that allows individuals to send a breakup message in a more light-hearted manner.

Dubbed the “It’s Not Me, It’s You” pack, this limited edition offering provides a selection of messages that can be included with a box of warm cookies. These messages range from the straightforward “It’s not me, it’s you” to the more humorous “You’re sweet, but not my taste” and “Have the hots for your roommate,” ending with the conclusive “We’re done. Have a nice life.”

The idea behind these breakup cookie boxes, as mentioned in a press release by Insomnia, is to offer a playful alternative to traditional breakup methods, suggesting that receiving warm cookies might soften the blow of a breakup better than cold, hard words.

Gab Dolceamore, the brand’s director, expressed enthusiasm about this novel approach to ending relationships, emphasizing the desire to offer a fun and slightly irreverent option to those looking to part ways with their current romantic interest.

Insomnia Cookies has a history of innovation and growth, starting from its founder Seth Berkowitz’s desire for late-night cookie deliveries in his dorm at the University of Pennsylvania back in 2003. The company has since expanded significantly, opening its 200th store in 2021 and announcing new headquarters in Philadelphia in 2022.

For those looking to send a not-so-sweet Valentine’s message, the breakup boxes will be available for purchase from January 30 to February 18. Customers can choose their preferred cookie flavors to fill the standard 12-pack box, adding a personal touch to their parting gesture.

Copyright 2024,